Mix and Fix: Product Assortment (part 2)

Check out Part 1 of this article Assortment and Product choice Choice of assortment can break or make a particular brand. Consider a scenario where the product assortment is extensive. For example, if there are about 100 different varieties in a soft drink line, the customer would probably have a hard time picking a particular... Continue Reading →

Mix and Fix: Product Assortment (Part 1)

Variety is the spice of life! A good variety and apt selection is the key to attracting customer to a retail store. This variety that a retailer offers is known as the product breadth. It is also known as product assortment width, merchandise breadth, and product line width. Another essential part of the inventory strategy... Continue Reading →

Click and Collect

As technology takes over shopping experience, several new methods of purchasing have come into play. E-commerce portals and online stores have taken it as a challenge to create multiple delivery channels that cater to the needs of the customers. Of the several channels available including home delivery, instances, where customers prefer to visit the store... Continue Reading →

Sales Prediction

Factors that affects sales Sales prediction or sales forecasting refers merely to the process of estimating future sales. One of the critical analysis of the companies, these reports help ascertain the performance of the company based on numerous factors. Forecasts use past numbers and statistics to predict the company’s current short term and long term... Continue Reading →

Part 2 – Brand reputation

To read Part 1 Brand reputation management is a two-part process with the first part being how the brand handles itself to its customers and the second part being how it handles social media backlash or reputation crisis. Both of these are critical to maintaining a healthy brand image. Thus, it is essential to keep... Continue Reading →

Part 1 – Brand Reputation

What is Brand Reputation? Brand reputation is the knowledge, or feedback others have about the brand. The brand can be both individual or company. A startup has little or no brand recognition as they are new-born without much public knowledge, while an MNC with global operations has a more prominent brand reputation. Broadly, there are... Continue Reading →

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