Click and Collect: Plugging the Technological gaps -Part 1

How does a retailer go online? With the advent and success of e-commerce, retailers need to strategize better using various dynamic performance metrics to ensure that they stay afloat and mint a good profit. It is vital to stay up to date with competition and introduce various shopping schemes which would attract the customer. The... Continue Reading →


Mix and Fix: Product Assortment (part 2)

Check out Part 1 of this article Assortment and Product choice Choice of assortment can break or make a particular brand. Consider a scenario where the product assortment is extensive. For example, if there are about 100 different varieties in a soft drink line, the customer would probably have a hard time picking a particular... Continue Reading →

Click and Collect

As technology takes over shopping experience, several new methods of purchasing have come into play. E-commerce portals and online stores have taken it as a challenge to create multiple delivery channels that cater to the needs of the customers. Of the several channels available including home delivery, instances, where customers prefer to visit the store... Continue Reading →

Sales Prediction

Factors that affects sales Sales prediction or sales forecasting refers merely to the process of estimating future sales. One of the critical analysis of the companies, these reports help ascertain the performance of the company based on numerous factors. Forecasts use past numbers and statistics to predict the company’s current short term and long term... Continue Reading →

Part 2 – Brand reputation

To read Part 1 Brand reputation management is a two-part process with the first part being how the brand handles itself to its customers and the second part being how it handles social media backlash or reputation crisis. Both of these are critical to maintaining a healthy brand image. Thus, it is essential to keep... Continue Reading →

Part 1 – Brand Reputation

What is Brand Reputation? Brand reputation is the knowledge, or feedback others have about the brand. The brand can be both individual or company. A startup has little or no brand recognition as they are new-born without much public knowledge, while an MNC with global operations has a more prominent brand reputation. Broadly, there are... Continue Reading →

Measuring customer profitability (Part 2)

Check out Part I of this article Ways to quantify It is now established that customer profitability (CP) enables us to understand high yielding customers from a pool of consumers. However, to measure customer profitability, there are several ways to quantify the same. In simple words, CP can be calculated as the difference between revenue... Continue Reading →

5 different aspects of calculate Customer profitability ( Part1 )

Market position The relationship between a company and its customer is affected by numerous factors. Competition, industrial growth, and even company’s offerings have an impact on customers. In order to fully comprehend the company’s position in the market, brands often conduct a thorough analysis for customers. From understanding brand reputation among customers to assessing customer... Continue Reading →

Channel profitability

Difficulties in withstanding the competition The rise of newer technology has made the sale of goods available across a plethora of modes. Sellers are not restricted by traditional selling platforms to make sales; online selling has grown tremendously over the last few years. With many players testing the scope of online selling, ability to withstand... Continue Reading →

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