Click and Collect: Plugging the Technological gaps – part 2

Check out Part 1 of this article Transforming Online Sales – Converting to Offline sales Click and collect increases offline sales by driving the customer to the store. Having visited the store in person, the customer might be prompted to buy more. Even if the customer does not go through with the purchase online, they... Continue Reading →


Click and Collect: Plugging the Technological gaps -Part 1

How does a retailer go online? With the advent and success of e-commerce, retailers need to strategize better using various dynamic performance metrics to ensure that they stay afloat and mint a good profit. It is vital to stay up to date with competition and introduce various shopping schemes which would attract the customer. The... Continue Reading →

Mix and Fix: Product Assortment (part 2)

Check out Part 1 of this article Assortment and Product choice Choice of assortment can break or make a particular brand. Consider a scenario where the product assortment is extensive. For example, if there are about 100 different varieties in a soft drink line, the customer would probably have a hard time picking a particular... Continue Reading →

Mix and Fix: Product Assortment (Part 1)

Variety is the spice of life! A good variety and apt selection is the key to attracting customer to a retail store. This variety that a retailer offers is known as the product breadth. It is also known as product assortment width, merchandise breadth, and product line width. Another essential part of the inventory strategy... Continue Reading →

Click and Collect

As technology takes over shopping experience, several new methods of purchasing have come into play. E-commerce portals and online stores have taken it as a challenge to create multiple delivery channels that cater to the needs of the customers. Of the several channels available including home delivery, instances, where customers prefer to visit the store... Continue Reading →

Measuring customer profitability (Part 2)

Check out Part I of this article Ways to quantify It is now established that customer profitability (CP) enables us to understand high yielding customers from a pool of consumers. However, to measure customer profitability, there are several ways to quantify the same. In simple words, CP can be calculated as the difference between revenue... Continue Reading →

5 different aspects of calculate Customer profitability ( Part1 )

Market position The relationship between a company and its customer is affected by numerous factors. Competition, industrial growth, and even company’s offerings have an impact on customers. In order to fully comprehend the company’s position in the market, brands often conduct a thorough analysis for customers. From understanding brand reputation among customers to assessing customer... Continue Reading →

Channel profitability

Difficulties in withstanding the competition The rise of newer technology has made the sale of goods available across a plethora of modes. Sellers are not restricted by traditional selling platforms to make sales; online selling has grown tremendously over the last few years. With many players testing the scope of online selling, ability to withstand... Continue Reading →

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