Mix and Fix: Product Assortment (part 2)

Check out Part 1 of this article Assortment and Product choice Choice of assortment can break or make a particular brand. Consider a scenario where the product assortment is extensive. For example, if there are about 100 different varieties in a soft drink line, the customer would probably have a hard time picking a particular... Continue Reading →

Mix and Fix: Product Assortment (Part 1)

Variety is the spice of life! A good variety and apt selection is the key to attracting customer to a retail store. This variety that a retailer offers is known as the product breadth. It is also known as product assortment width, merchandise breadth, and product line width. Another essential part of the inventory strategy... Continue Reading →

Analysis of product display in retails store

We live in a world where technology has preceded all aspects of lifestyle, communication, and life experiences. From using technology to call out commands for general tasks at home to ordering medicines online, the world thrives on technological advancements to execute everything. Our phones are our shopping carts, and artificial intelligence became our best friends.... Continue Reading →

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